Obsessed with Speed

Optimization for WordPress & Next.js

Speed isn't just a feature; it's a competitive advantage. We optimize every layer of your stack—from the WordPress database to the Next.js frontend delivery—to ensure sub-second load times and perfect Core Web Vitals.

Audit My Site

Why Speed Matters

Google’s Core Web Vitals are now a ranking factor. Slow sites lose visitors and revenue. We take a holistic approach to optimization, ensuring your architecture is lean, efficient, and scalable.

Optimization Targets:

LCP (Largest Contentful Paint): Ensuring the main content loads instantly.
FID (First Input Delay): Making the site interactive immediately.
CLS (Cumulative Layout Shift): Preventing visual instability.
TTFB (Time to First Byte): Reducing server response times.

Tuning the Engine

Database Indexing:

Optimizing MySQL queries to run in milliseconds by cleaning bloat and adding proper indexes.

Object Caching:

Implementing Redis to store complex query results in RAM, bypassing the database for repeat requests.

Transient Management:

Cleaning up expired temporary options that slow down the `wp_options` table.

Plugin Audit:

Identifying and removing resource-heavy plugins that drag down API response times.

Image Processing:

Offloading image resizing and optimization to the cloud or dedicated microservices.

CDN Integration:

Serving static assets (even for the backend) via Cloudflare or AWS CloudFront.

Frontend Velocity

A fast backend is useless if the frontend is heavy. We leverage Next.js features to deliver the smallest possible payload to the user’s browser.

Techniques:

Code Splitting: Next.js automatically splits code so users only download the JavaScript needed for the current page.
Image Optimization: Using `next/image` to serve modern WebP/AVIF formats sized perfectly for the user’s device.
Font Optimization: Self-hosting or optimizing Google Fonts to prevent layout shifts and flash of invisible text.
Script Strategy: Loading third-party scripts (analytics, chat) off the main thread using `next/script` strategies.
Edge Caching: Serving static pages (SSG/ISR) from Vercel’s global edge network for low-latency access worldwide.

Tools of the Trade

Lighthouse (Auditing)

Redis (Backend Caching)

Vercel Analytics (Real User Monitoring)

Cloudflare (CDN & Security)

Stop Losing Users to Slow Loading

Get a comprehensive performance audit and a roadmap to a 100/100 Lighthouse score.

Boost Performance